Brand Pricing

The Story of you and your brand


I work with brands to bring their visions to life, not only showcasing them in a beautiful way but giving mood and feeling to their brand story. I can help you come up with ideas for shoots, find models or locations that will work with your vision. Working both out of my studio and on location for either a one off process or ongoing. Please see below for some examples of ways I can help and pricing. See examples of my work here Lifestyle Brand Studio portfolio

FULL DAY


This package includes:


• Planning and consultation

• up to 8 hours shooting

• The best images from your shoot professionally edited and provided in both medium-res (websize) and high resolution with full print release

• Online gallery for a year

• Unlimited commercial license


$3500 + gst

(small and local businesses save 20% | $2800 + gst)

HALF DAY


This package includes:


• Planning and consultation

• up to 4 hours shooting

• The best images from your shoot professionally edited and provided in both medium-res (websize) and high resolution with full print release

• Online gallery for a year

• Unlimited commercial license


$2000 + gst


THE POP IN


Need a quick shoot for a new idea or new products? Designed with you in mind so you can keep your website and social media up to date.


This package includes:

• 15 minute planning and consultation

• 1 hour shoot in one location of your choice (on Waiheke). If shoot goes over 1 hour additional time will be charged.

• The best images from your shoot professionally edited in both medium-res (websize) and high print resolution with full print release

• Online gallery for a year

• Unlimited commercial license


$600 + gst

EVENT PHOTOGRAPHY


Conferences, music events, talks and meetings, wherever you have a gathering of people and want to capture the atmosphere and some details for media and social media use.


This package includes:

• Planning and consultation via phone call, email or meeting

• 1 - 2 hour shoot. Need further coverage / more than one location / more time? See The Full Day or Add Ons

• You get a selection of images from the event that cover the atmosphere and some details. Images provided in both medium-res (websize) and high print resolution with full print release

• Online gallery for sharing

• Unlimited commercial license


$800 + gst

(for charity events 40% off)

STUDIO HEADSHOT OR LIFESTYLE PORTRAIT


• 1 hour business headshot or business lifestyle portrait

• up to 2 outfit changes

• 4 of the best images from your shoot professionally edited, provided in both medium-res (websize) and high resolution with full print release (extra images can be purchased at $100 +gst each)

• hair and makeup additional $300


$400 + gst

PRODUCT and FOOD PHOTOGRAPHY


Do you need a product shoot for your ecommerce store or a creative lifestyle product/food shoot? This includes ‘creative lifestyle' images as well as professionally-edited white cut-outs for ecommerce store of your goods.


This package includes:

• 30 minute planning and consultation

• 4 hour shoot at my studio (on Waiheke) or location

• product images from your shoot in both medium-res (websize) and high print resolution with full print release

• Normal retouching (removal of hairs, dust, fingermarks)

• Professional cutting out of products if required is an additional $20 per image

• Online gallery for a year

• Unlimited commercial license


$2000 + gst

SPECIAL ONE YEAR PRICING

(4 x half day shoots taken within a 12 month period)


Would you like fresh photo content over a complete year? Each quarterly we can work on a project together so you can add new content and build your brands online presence to engage your fans and build your business loyalty


This package includes:

• Planning and consultation each quarter

• Half day shoot every three months, studio or location lifestyle

• 2 outfit changes per shoot (hair and makeup additional costs)

• The best images from your shoot professionally edited and provided in both medium-res (websize) and high print resolution with full print release

• Online Gallery for accessing all your purchased images from your shoots to help you keep track and access them easily

• Unlimited commercial license


$6000 + gst for the year

(4 shoots for the price of 3)


PAYMENT TERMS

$250 deposit is required to book me in for a date

Each booking has one free backup/reschedule date

ALL FOUR SHOOTS MUST BE COMPLETED WITHIN A 12 MONTH PERIOD

ADDITIONAL EXTRAS


$250 Hair and makeup by a professional

$250 per extra person in shoot

$400 Additional hour

$100 Additional high resolution image with unlimited commercial license and full print release

$300 slideshow photo sequence with music, your branding, website text and logo

$50 per hour professional editing for poster work, slideshows etc

$20 professional cutting out per image

Please note that remaining is payable before images are released

LICENSING & TERMS OF USE


If there is one industry that has grown and changed over the years, yet still remains variable in it’s pricing structure, it’s photography. For this reason, you get a lot of grey area and differences between photographers which can lead to communication problems that erode business relationships. Sonja Read Photography likes to take the grey area out of image licensing. To find out what goes into photography pricing, you need to know what goes into the work of professional photography. For a typical 1 hour session there is 6-8 hours of work which includes, planning and consultation, travel to the location, the shoot itself with professional equipment, professional editing, software programs, computer equipment and final preparation of images afterwards. All of which takes time and skill to produce high-quality, scroll-stopping work. So while some may equate pricing simply with the length of the session - this isn’t the case for photographer’s who work before and after the session planning, visioning and editing, not to mention the years spent perfecting their craft!


A NOTE ON COPYRIGHT

Imagine you are a book author and someone takes your carefully crafted words, copies it and then edits the words so they no longer ‘sound’ like you, yet your name is still on the cover of the book. You’d feel compromised, since it’s no longer ‘your work’.. Please be mindful that this is what happens when a photographer’s image is given to third parties, such as media companies and may be edited outside of the photographer’s knowledge. While it’s fine to add text, frames, and other graphics as you see fit to enhance your brand on images we create together, there is a limit when it becomes an entirely different image through compositing (blending two images together). In such case by case need, Sonja Read Photography requires you to purchase the full copyright of the image which is $250. This is substantially lower than what traditional media companies pay for an exclusive rights to an image, so please send your images to third parties with care and please notify us where they are going so they can be properly credited when published (credit or ‘attribution’ is not necessary on social media or your website however it is welcome and always appreciated).


THE WHY AND WHAT OF LICENSING

When photographer’s create a commercial image, or any image for that matter, the creator is always the copyright holder. When we give these images to a commercial client, photographers are not selling images to you, but rather, leasing them according to a set time period and intended use. Yes you pay for the time to create our shared vision and this is what much of the fee covers, however, each client is unique and has varying demands for the images, so we can’t possibly rely on this fixed fee to cover all the possibilities. Therefore, issuing a license allows photographer’s to provide images according to a client’s specific needs while maintaining original copyright.. Without a license, a client is completely free to interpret the usage rights however they wish and this can lead to some rather unpleasant situations. A license protects us from possible disputes with terms both parties can feel good about. The following licenses are our ticket to a safe and prosperous long term business relationship.


UNLIMITED COMMERCIAL LICENSING

To make the use of these images as easy and convenient as possible, unlimited commercial licensing means you may use these images for your use in

• Your business: editing of images (up to 50% of image may be edited by you. example. Adding text, graphics, logos, add overlay/filter ok - removal of background, cut outs not okay and needs full copyright purchase.

• Social Media

• On Your Website

• On Your Advertising Campaigns, Print And Online

• For Public Relations Companies

• Media And Marketing Companies

• Print Use In Magazines

• Print Use In Books

• For Unlimited Amount Of Time Restrictions You may not sell these images or allow the modification of the images when giving to a third party in order to protect the integrity of our work together. If you require modification, please notify me in writing and I will make the necessary modifications at my hourly rate, $75 for clients (normally $125)


FULL PRINT RELEASE

Images with full print release means you have the use of the image in high resolution to print as large as it will go (usually 20x30 inches) and how many times you like with whichever printing company you like.